El impacto de la transformación digital en las estrategias de internacionalización de las empresas

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dc.audienceComunidad Universidad de Medellínspa
dc.contributor.advisorSánchez Torres, Javier Alirio
dc.contributor.authorCastaño Bolívar, John Ferney
dc.coverage.spatialLat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees
dc.date2025-06-11
dc.date.accessioned2025-12-09T21:28:09Z
dc.date.available2025-12-09T21:28:09Z
dc.descriptionObjetivo: el propósito del presente artículo consistió en analizar el impacto de la transformación digital en las estrategias de internacionalización de las empresas, identificando los factores clave que facilitan o dificultan la expansión global en un entorno cada vez más digitalizado. Diseño/metodología: para llevar a cabo este análisis, se optó por una metodología de tipo exploratorio con un enfoque cualitativo. Se realizó una revisión de la literatura existente, tanto en español como en inglés, complementada con análisis de casos de empresas que han implementado estrategias digitales en su proceso de internacionalización. Resultados: la investigación reveló que los principales factores que influyen en la relación entre la transformación digital y la internacionalización incluyen la accesibilidad a nuevos mercados, la personalización a escala global, la optimización de la cadena de suministro, la eficacia del marketing digital, la automatización de procesos, la adaptación cultural y legal, la innovación continua y la mejora en la toma de decisiones. Estos factores desempeñan roles variados en el éxito de la internacionalización, dependiendo del sector y la madurez de la empresa. Conclusiones: se concluye que la transformación digital no solo facilita la internacionalización, sino que también redefine profundamente las estrategias empresariales tradicionales. Sin embargo, aunque muchos de estos factores han sido objeto de estudio, la interrelación entre ellos en el contexto de la internacionalización digital constituye un área que merece mayor exploración para comprender su impacto en diferentes tipos de empresas y mercados. Originalidad: este análisis amplía la idea de cómo la transformación digital afecta las estrategias de internacionalización al identificar los factores clave que intervienen en este proceso. También ofrece direcciones futuras de investigación al proponer un marco que considere las particularidades de diferentes sectores y regiones, sugiriendo que la digitalización puede jugar un rol decisivo en la competitividad global de las empresas.spa
dc.descriptionPurpose: the purpose of this article was to analyze the impact of digital transformation on the internationalization strategies of companies, identifying the key factors that facilitate or hinder global expansion in an increasingly digitized environment. Design/methodology: to carry out this analysis, an exploratory methodology with a qualitative approach was chosen. A review of the existing literature, both in Spanish and English, was carried out, complemented with case studies of companies that have implemented digital strategies in their internationalization process. Findings: The research revealed that the main factors influencing the relationship between digital transformation and internationalization include accessibility to new markets, customization on a global scale, supply chain optimization, digital marketing effectiveness, process automation, cultural and legal adaptation, continuous innovation and improved decision making. These factors play varied roles in the success of internationalization, depending on the industry and maturity of the company. Conclusions: It is concluded that digital transformation not only facilitates internationalization, but also profoundly redefines traditional business strategies. However, while many of these factors have been studied, the interrelationship between them in the context of digital internationalization is an area that deserves further exploration to understand their impact on different types of companies and markets. Originality: this analysis extends the idea of how digital transformation affects internationalization strategies by identifying the key factors involved in this process. It also offers future research directions by proposing a framework that considers the particularities of different sectors and regions, suggesting that digitalization can play a decisive role in the global competitiveness of firms.eng
dc.description.degreenameprofesional en Mercadeospa
dc.format.extentp. 1-20spa
dc.format.mediumElectrónicospa
dc.format.mimetypeapplication/pdf
dc.identifier.otherTG 0068 2024
dc.identifier.urihttp://hdl.handle.net/11407/9273
dc.language.isospa
dc.language.isospa
dc.publisherUniversidad de Medellínspa
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativasspa
dc.publisher.placeMedellínspa
dc.publisher.programMercadeospa
dc.relation.citationendpage20
dc.relation.citationstartpage1
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dc.rights.accessrightsinfo:eurepo/semantics/openAccess
dc.rights.creativecommonsAttribution-NonCommercial-ShareAlike 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/*
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0*
dc.subjectTransformación digitalspa
dc.subjectEstrategias de internacionalizaciónspa
dc.subjectEmpresasspa
dc.subjectCompetitividad y mercado globalspa
dc.subjectDigital transformationeng
dc.subjectInternationalization strategieseng
dc.subjectCompanieseng
dc.subjectCompetitiveness and global marketeng
dc.subject.lembAlianzas estratégicas (Negocios)
dc.subject.lembCompetencia económica internacional
dc.subject.lembCompetitividad
dc.subject.lembDigitalización de la información
dc.subject.lembMercado de exportación
dc.titleEl impacto de la transformación digital en las estrategias de internacionalización de las empresas
dc.typeinfo:eu-repo/semantics/bachelorThesis
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1f
dc.type.driverinfo:eu-repo/semantics/bachelorThesis
dc.type.hasversionpublishedVersion
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersion
dc.type.localTrabajo de Grado - Pregradospa

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