Estudio de caso para la implementación de microfranquicias de Premac en Colombia

Abstract

This article intends to put in context the issue of microfranchising for Precisión Manufacturera Colombiana Ltda. - PREMAC, exposing the opportunities and risks involved in its implementation. Some examples of this type of business opportunity and its evolution in the world will be shown, mainly in Latin America where, even, the state of these in some economic sectors is investigated and analyzed, with the essential elements of the quality management system, with so that the company can develop under this model in Colombia. Also, in combination with the problems that currently exist in this country regarding informality in business, which generates instability and uncertainty for economies of scale that are available today. The article has a qualitative approach, given the consultations made in the databases Scopus and Dialnet, among others. PREMAC wants to be a pioneer in more flexible and efficient microfranchising models for cost optimization and with a rapidly expanding coverage in Colombia.