Los jóvenes de 25 a 35 años de edad en Medellín y sus preferencias a la hora de comprar electrodomésticos de línea blanca

Abstract

The origin of this article is related with in an investigation implemented during the course Market Research which is part of Marketing Management Specialization in the University of Medellin, and looks for identify what are the young preferences aged between 25 to 35 when buying appliances. According that, was investigated the current status, participation in the national economy and other appliances industry overview. Likewise, had been analized the importance that young people has for the organizations. Finally, in the article are shown graphics that give evidence and answer to the next question: What are the preferences for young people age between 25 to 35 in Medellin when purchasing appliances? Note that had been made 100 polls to young people aged between 25 to 35 in 3 and 4 Medellin socioeconomic level.