Belleza o Muerte
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Facultad de Diseño
Universidad de Medellín
Universidad de Medellín
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“Belleza o Muerte" es una propuesta de alta moda que busca generar una crítica directa hacia la normalización de los estándares estéticos impuestos desde edades tempranas, especialmente en contextos donde la narcoestética ha permeado la cultura visual. El diseño presentado cuestiona cómo la obsesión por alcanzar una perfección artificial —a menudo promovida por medios, figuras públicas y redes sociales— empuja a muchas niñas y mujeres a someterse a procedimientos estéticos sin ser plenamente conscientes del daño físico, emocional y social que esto puede acarrear. La prenda, que forma parte de una colección conceptual, está compuesta por una parte inferior de cuero y una falda con textura de red, que simboliza tanto la sensualidad como la prisión visual en la que muchas mujeres quedan atrapadas. El estilismo fue cuidadosamente seleccionado para reforzar el mensaje: maquillaje fuerte, joyería dorada y tacones dorados, evocando el exceso, el poder y el artificio típicos de la narcoestética. Esta obra busca incomodar, provocar y generar un impacto emocional que invite a la reflexión. No se trata de señalar cuerpos o decisiones individuales, sino de abrir un diálogo sobre los ideales de belleza que se han convertido en mandato social. "Belleza o Muerte" será presentada en Colombiamoda 2025 como una manifestación estética de resistencia y conciencia crítica desde el diseño.
"Beauty or Death" is a high fashion proposal that aims to deliver a direct critique of the normalization of aesthetic standards imposed from an early age, particularly in contexts where narco-aesthetics have infiltrated visual culture. The presented design questions how the obsession with achieving artificial perfection —often promoted by the media, public figures, and social networks— drives many girls and women to undergo cosmetic procedures without being fully aware of the physical, emotional, and social damage they may suffer. The garment, which is part of a conceptual collection, is composed of a leather bottom and a net-textured skirt, symbolizing both sensuality and the visual prison in which many women become trapped. The styling was carefully chosen to reinforce the message: heavy makeup, golden jewelry, and gold high heels, evoking the excess, power, and artificiality typical of narco-aesthetic imagery. This piece seeks to discomfort, provoke, and generate emotional impact that leads to reflection. It does not aim to criticize bodies or individual choices, but rather to open a dialogue about beauty ideals that have become social mandates. "Beauty or Death" will be presented at Colombiamoda 2025 as an aesthetic manifestation of resistance and critical awareness through fashion design.
"Beauty or Death" is a high fashion proposal that aims to deliver a direct critique of the normalization of aesthetic standards imposed from an early age, particularly in contexts where narco-aesthetics have infiltrated visual culture. The presented design questions how the obsession with achieving artificial perfection —often promoted by the media, public figures, and social networks— drives many girls and women to undergo cosmetic procedures without being fully aware of the physical, emotional, and social damage they may suffer. The garment, which is part of a conceptual collection, is composed of a leather bottom and a net-textured skirt, symbolizing both sensuality and the visual prison in which many women become trapped. The styling was carefully chosen to reinforce the message: heavy makeup, golden jewelry, and gold high heels, evoking the excess, power, and artificiality typical of narco-aesthetic imagery. This piece seeks to discomfort, provoke, and generate emotional impact that leads to reflection. It does not aim to criticize bodies or individual choices, but rather to open a dialogue about beauty ideals that have become social mandates. "Beauty or Death" will be presented at Colombiamoda 2025 as an aesthetic manifestation of resistance and critical awareness through fashion design.
Palabras clave
Narcoestética, Moda, Crítica social, Feminidad, Violencia, Narco-aesthetic, Fashion, Social critique, Femininity, Violence