Monetización de los medios digitales en Hora 13 Noticias

Abstract

The digital media monetization in Hora 13 news is the main alternative to generate new economic incomes and to keep current a product that tends to disappear if there is not done on time a digital transformation of their business model. The present research intends to analyze digital channels and to implement a marketing plan that allows to increase the digital advertisement, to generate greater economic incomes, to conquer new subscribers and to diversify the current portfolio through the use of electronic commerce strategies, content marketing and positioning on the Internet. The techniques and instruments of data collection used in this research were 4 interviews applied to the directors of the news. With the results obtained from the interviews, it was developed an analysis, which implies coding, condensation and interpretation of the information.