Diseño del modelo de cultura del servicio para Almacenes Flamingo S.A.

Abstract

The main objective of this work has been to design a service culture model for Almacenes Flamingo SA focused on transforming behaviors to promote employee commitment to the organization. Based on the need of management of the company noted that employee behavior differed from its strategic direction that includes service as a differentiating factor and intervention is necessary to align the human talent stores towards a culture of service. This work document is a case study with descriptive approach to obtain information from various sources such as interviews, surveys, direct observation and application of knowledge acquired during the learning process. In the present case study the current status of the service culture Almacenes Flamingo is evaluated to design a proposal to re significance of service and shape the behavior of employees towards the customer. The results show three important facts, first it has people willing to work to improve, secondly effective leadership is needed to manage change through a plan of action to intervene competences inherent in the service and as third point the company must provide tools to manage the service as part of the organizational culture.