Innovation in services in Colombia: effects and responses to the Covid-19 crisis

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dc.contributor.affiliationLondoño-Pineda A.A., Facultad de Ciencias Económicas y Administrativas, Universidad de Medellín, Medellín, Colombia
dc.contributor.affiliationCano J.A., Facultad de Ciencias Económicas y Administrativas, Universidad de Medellín, Medellín, Colombia
dc.contributor.authorLondoño-Pineda A.A.
dc.contributor.authorCano J.A.
dc.date.accessioned2025-09-08T14:23:53Z
dc.date.available2025-09-08T14:23:53Z
dc.date.issued2025
dc.descriptionThe Covid-19 crisis has had a significant impact on Colombia’s service sector, affecting revenues, liquidity and business models. This paper aims to analyze the impact, responses and opportunities for innovation in three sub-sectors: financial cooperatives, gaming and pet retail. The study employs a multi-case methodology, using convenience sampling of firms from different sub-sectors in Colombia. Semi-structured interviews were used, and data were processed using Atlas IT to analyze the impact, responses and opportunities for innovation during the Covid-19 crisis. Responses to the crisis focus on facilitating customer processes, offering home-based and digital services, and seeking government support. The study shows that while the Covid-19 crisis created serious financial challenges for Colombia’s service subsectors, it also spurred the rapid adoption of digital innovation and organizational transformation in the service sector, opening up a significant opportunity for the adoption of Industry 4.0 technologies. © 2025, Universidad del Zulia. All rights reserved.
dc.identifier.doi10.52080/rvgluz.30.109.7
dc.identifier.instnameinstname:Universidad de Medellínspa
dc.identifier.issn13159984
dc.identifier.reponamereponame:Repositorio Institucional Universidad de Medellínspa
dc.identifier.repourlrepourl:https://repository.udem.edu.co/
dc.identifier.urihttp://hdl.handle.net/11407/9125
dc.language.isospa
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativasspa
dc.publisher.programNegocios Internacionalesspa
dc.publisher.programAdministración de Empresasspa
dc.relation.citationendpage105
dc.relation.citationissue109
dc.relation.citationstartpage91
dc.relation.citationvolume30
dc.relation.isversionofhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-86000329400&doi=10.52080%2frvgluz.30.109.7&partnerID=40&md5=4f150ff80518ca9cb43f9fa2eab5a294
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dc.rights.accesoRestricted access
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.sourceRevista Venezolana de Gerencia
dc.sourceRev. Venez. Gerencia
dc.sourceScopus
dc.subjectCovid-19
dc.subjectEconomic crisis
dc.subjectInnovation opportunities
dc.subjectService sector
dc.titleInnovation in services in Colombia: effects and responses to the Covid-19 crisis
dc.titleInnovación en servicios en Colombia: efectos y respuestas ante la crisis de la Covid-19
dc.typeArticle
dc.type.localArtículospa
dc.type.versioninfo:eu-repo/semantics/publishedVersion

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