Viabilidad económica y de mercado para desarrollar el transporte de productos a temperatura controlada en la compañía de distribución y transporte s.a. “Ditransa”

Abstract

Ditransa is a land freight transport semi-massive and massive national and international coverage (Ecuador and Venezuela). One of lines of business is transport of temperature controlled products for which is required to evaluate the economic and market feasibility for this type of service and improve actual process in order to be strongly in the market. Because of this, information is gathered about transport, and types of freight, in order to know their characteristics and requirements to keep it cold, logistics and perishable products, Colombian regulations for that, among others. To know sector of freight transport, is held a contextualization, which identifies mobilization variables tons and billings during 2010, as well as fuel prices, vehicle fleet characteristics and security of statistics (carjacking nationally). For getting an overview of this sector is necessary to consider several respects: • Market assessment to determine its distribution at the level of companies and cities, obtaining information from particulars to general aspects, about transport of goods at controlled temperatures. • Industry analysis and identification of aspects that may influence the development of the market, according to the suppliers, freight industry, the performance of customers, competition and services and / or substitute products. • Analysis of the company to identify weaknesses, opportunities, strengths and threats (SWOT) and thus develop strategies for further recommendations. According to the aspects identified in the summary is accurate to say that the market is attractive, there are opportunities to grow participation and means are developed torque, so it is viable to continue making inroads in the transportation of temperature controlled products.