Green Buying Behaviour: An Integrated Model

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dc.contributor.affiliationDuque Oliva, E.J., School of Administration and Accounting, Universidad Nacional de Colombia, Bogotá, 111321, Colombia, ESAI Business School, Universidad Espíritu Santo, Samborondon, 104135, Ecuador
dc.contributor.affiliationSánchez-Torres, J.A., Department of Marketing, University of Medellín, Medellín, 050026, Colombia
dc.contributor.affiliationArroyo-Cañada, F.-J., School of Business, University of Barcelona, Barcelona, 08001, Spain
dc.contributor.affiliationArgila-Irurita, A., School of Business, University of Barcelona, Barcelona, 08001, Spain
dc.contributor.affiliationFuente, J.G.-L., School of Business, University of Barcelona, Barcelona, 08001, Spain
dc.contributor.affiliationPalacio-López, S.-M., Department of Marketing, University of Medellín, Medellín, 050026, Colombia
dc.contributor.affiliationArrubla-Zapata, J.-P., Department of Marketing, University of Medellín, Medellín, 050026, Colombia
dc.contributor.authorDuque Oliva E.J
dc.contributor.authorSánchez-Torres J.A
dc.contributor.authorArroyo-Cañada F.-J
dc.contributor.authorArgila-Irurita A
dc.contributor.authorFuente J.G.-L
dc.contributor.authorPalacio-López S.-M
dc.contributor.authorArrubla-Zapata J.-P.
dc.date.accessioned2024-12-27T20:52:18Z
dc.date.available2024-12-27T20:52:18Z
dc.date.issued2024
dc.descriptionThe pursuit of a sustainable world has today compelled both companies and individuals to scrutinize the environmental impact of goods and services. As a result, the field of green marketing, encompassing topics like sustainability, ecologism, and social impact, has gained significance. This study aims to explore the attributes influencing consumers’ decisions to purchase green products. The research builds upon an extensive literature review conducted using databases such as Scopus and Web of Science. The resulting model integrates the variables linked to green buying behaviour. Empirical analysis utilizing partial least squares (PLS) methodology validates multiple hypotheses, including those concerning personality traits, altruistic attitude, environmental commitment, and the influence of social factors. This study also highlights the intricate relationship between environmental awareness, positive attitudes towards green products, and perceptions of greenwashing. In conclusion, this research contributes to a comprehensive understanding of the factors guiding consumers towards sustainable purchasing choices, shedding light on the intricate interplay of attitudes, influences, and perceptions in the realm of green consumption. © 2024 by the authors.
dc.identifier.doi10.3390/su16114441
dc.identifier.instnameinstname:Universidad de Medellínspa
dc.identifier.issn20711050
dc.identifier.reponamereponame:Repositorio Institucional Universidad de Medellínspa
dc.identifier.repourlrepourl:https://repository.udem.edu.co/
dc.identifier.urihttp://hdl.handle.net/11407/8745
dc.language.isoeng
dc.publisherMultidisciplinary Digital Publishing Institute (MDPI)spa
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativasspa
dc.publisher.programMercadeospa
dc.relation.citationissue11
dc.relation.citationvolume16
dc.relation.isversionofhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85195788970&doi=10.3390%2fsu16114441&partnerID=40&md5=91b1128b9dac20b15b6273e10d38c03d
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dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.sourceSustainability (Switzerland)
dc.sourceSustainability
dc.sourceScopus
dc.subjectConsumer attitudeseng
dc.subjectEnvironmental awarenesseng
dc.subjectGreen buying behavioureng
dc.subjectGreenwashing impacteng
dc.subjectMarketingeng
dc.subjectSustainability perceptionseng
dc.titleGreen Buying Behaviour: An Integrated Modeleng
dc.typeArticle
dc.type.localArtículo de revistaspa
dc.type.versioninfo:eu-repo/semantics/publishedVersion

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