ESTUDIO 41 : plan de negocio
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En este trabajo se presenta una propuesta de negocio correspondiente a la creación de un estudio creativo bajo el nombre ESTUDIO 41 en la ciudad de Medellín. El propósito es la consolidación de un portafolio de servicios enfocado a la prestación de soluciones en comunicación audiovisual que le permitan a diferentes personas y marcas acercar sus propuestas de valor a la era digital, las nuevas plataformas y las exigencias actuales del mercado. Se plantean objetivos y análisis de los retos contemporáneos que llevan a la construcción de perfiles específicos de clientes potenciales, así como la ventaja competitiva frente a ofertas similares y el acercamiento a la industria a partir de valores y estrategias puntuales. Así mismo, se describen detalles de la planta de recursos humanos y técnicos en términos actuales y de proyección a través de la inversión necesaria para llegar a etapas de operación ideales en ciertos servicios. Finalmente se presenta un plan financiero que hace referencia a los puntos de equilibrio y de recuperación de la inversión en diferentes fases del proyecto.
This paper presents a business proposal for the creation of a creative studio under the name ESTUDIO 41 in the city of Medellin. The purpose is to consolidate a portfolio of services focused on providing solutions in audiovisual communication that allow different people and brands to bring their value proposals to the digital era, new platforms and current market demands. Objectives and analysis of contemporary challenges that lead to the construction of specific profiles of potential clients are mentioned, as well as the competitive advantage against similar offers and the approach to the industry based on values and strategies. Likewise, details of the human and technical resources plant are described in current and projection terms through the necessary investment to reach ideal operation stages in certain services. Finally, a financial plan is presented, which refers to the break-even points and the recovery of the investment in different phases of the project.
This paper presents a business proposal for the creation of a creative studio under the name ESTUDIO 41 in the city of Medellin. The purpose is to consolidate a portfolio of services focused on providing solutions in audiovisual communication that allow different people and brands to bring their value proposals to the digital era, new platforms and current market demands. Objectives and analysis of contemporary challenges that lead to the construction of specific profiles of potential clients are mentioned, as well as the competitive advantage against similar offers and the approach to the industry based on values and strategies. Likewise, details of the human and technical resources plant are described in current and projection terms through the necessary investment to reach ideal operation stages in certain services. Finally, a financial plan is presented, which refers to the break-even points and the recovery of the investment in different phases of the project.
Palabras clave
Estudio creativo, Comunicación audiovisual, Era digital, Financiación, Creative studio, Audiovisual communication, Digital age, Financing