Mejoramiento continuo empresarial: cómo lograr el mejoramiento continuo empresarial desde la comunicación asertiva o efectiva

Abstract

Continuous improvement processes in the companies, organizations, corporations and institutions in general do not start from financials or productive issues. Quality, customer service, productivity, good working environment and relationships with the external and internal costumer mark a reference towards the success of any business. The previous organizational components define assertive communication, relationships with costumers, interactions and employees and their knowledge of the company and the effectiveness communication in each area. Messages, methodologies and communicational strategies are essential to identify the potential of the organization. Body language and oral and written language highlight some references that revitalize the brand and the promotion of the organization itself. Internal customers (employees, shareholders, contractors, etc.) and external customers (users or customers and suppliers) are part of the whole process of continuous improvement and the loyalty, the keeping the costumers and the well know name in the public eyes. Therefore communication strategies has to be taught and applied from the president of the company to the middle manager, in fact including every employee to achieve the continuous improvement communication process. The assertive or effective communication is a continuous improvement process that defines the company, its projection, its sustainability and its permanence in the market.