Comercio electrónico como estrategia de crecimiento para la cooperativa de hospitales de Antioquia-COHAN

Abstract

In the context of globalization, technology and innovation, electronic commerce has emerged as a new growth factor that has driven the world economy in recent decades, its scope has allowed in few steps to establish business relationships between people, companies or governments anywhere in the world and its scalability makes it available to all types of companies, constituting itself as a powerful strategy for those who aspire to growth in sales, access to new markets and survival in a world increasingly competitive in all sectors. From the analysis of the current situation of the commercial area of the COHAN cooperative through the review of documentation, the DOFA tool, the risk analysis, and the theoretical review of electronic commerce, it is identified that for COHAN the type of trade Business-to-business electronic B2B offers you a competitive and innovative commercial advantage to offer your products and / or services, without geographical limitations, and to sell in a broader, regional, national and global market. They are raised in this regard, considering the strategic direction, the elements of capabilities, availability, information tools for the development of this modality in the company, describing the technological requirements and their scope in each of them, as well as the benefits and opportunities which represents the strategy. This research is carried out with a qualitative approach, with a descriptive scope, and the type of study is case, which for this project is the Cooperativa de Hospitales de Antioquia (COHAN).