Factores y estrategias del sector textil-confección-diseño y moda de Antioquia para aprovechar competitivamente las oportunidades comerciales que ofrece el TLC con los Estados Unidos

Abstract

This research is performed in order to make recommendations to the textile and apparel industries in Antioquia, after the Trade Promotion Agreement between the Republic of Colombia and the United States funded by Decree 993 of May 15, 2012. To research field used management tools for internal and external analysis of the sector through the SWOT, Product Matrix Boston Consulting Group, the competitive diamond Dr. Michael Porter and application of direct surveys and textile sector representatives Antioquia confections. Little information is available about the use of TLC in the sector, through this research identified that the sector faces the country entry of new competitors and substitute products, additional local brands still in position but slowly past the foreign brand positioning. Even the textile sector in Antioquia and Cundinamarca continues represented major departments that invigorate the sector, but efforts should be made to create robust clusters in the same guild and achieve competitive advantage in the acquisition of inputs, marketing channels and strengthening exports. The sector should have clear policies for the entire production and marketing chain and have a macro and micro management that cuts across administrative integrates with research and development in the education sector and government support for the strengthening of small and medium enterprises.