La comunicación organizacional mecanismo para el mejoramiento de la productividad en Generali Colombia.

Abstract

A well-defined organizational communication standard is the way how a company can make itself a better workplace and have more human employees. This tends to generate a higher job satisfaction level and even higher performance of its employees; making use of it, people will better understand their job, will have higher sense of ownership and will participate more actively within the organization and with it, an increment of the productivity of any organization will be generated. Conceive communication and the organization as the topics that will constitute the scope of study of the present work, from a documental investigation embodied on it, will demonstrate the results obtained through the development of it, of the research done over the organizational communication on Generali Colombia and how this tool can serve as a mechanism to improve the productivity of this company. It is inquiring about the shortcomings and influences of the organizational communication that strategies and methodologies have been generated to make the improvement of this mechanism and that way generate tendencies, approaches and ways to administrate in a more adequate way the company´s staff changing management to a Social Management, understanding it as a discipline that guides the process within the organizations with particular performance ways and the generation of different relationship levels between the subjects that participate on it, all of it under equity, transparency, commitment, consistency, opportunity, sustainability, quality, efficiency and efficacy principles. It is not easy to approach such a complex topic as the organizational communication when there is so much information about it and all its variables, but all of it builds-up the tools that must be implemented for the consecution of the specific objectives of each organization which makes companies have clear relationship levels, where each individual set of abilities and/or skills are recognized to reach the individual and the collective.