Factibilidad de relanzamiento de la revista de manualidades Costureando

Abstract

This is an academic work that seeks to identify the viability of re-launching the craft magazine "Costureando", born in the city of Medellin and focused on a specific audience: women in economic status 4, 5 and 6 of Colombia, who loves the crafts and healthy entertainment activities. In this document the mentioned product that was show it, is focused to try to understand their viability to sale in today's market. This analysis is achieved by the setting of specific goals that guide through the collection of information, to be answered by conclusions and final recommendations; arising from the results of research on secondary sources, observations outlets, a population sample surveys and interviews with experts. This work is based on a real life product that seven years ago made its first edition in the market, having a good received by the public, but could no longer be published at that time and now want to go back to the market.