Transformación de Transportes FOR Cía. Ltda, como empresa de transporte en un operador logístico

Abstract

The needs of outsourcing logistic, by the manufacture companies and achieve reach efficiently the final consumer, has created a new market, which, the logistic companies must take advantage and develop especial strategy’s to attain with the specific logistics request of each of its costumer’s. This degree work, appear from the needs that the company Transportes FOR y Cia. Ltda. For the transformation of the company to a 3PL logistic operator, besides to the creation of marketing strategy that helps to extend its portfolio of services, which can attend all the logistic needs that could turn up their current and future customer and thus be at the forefront of the market. We have relied, for the execution of this project, in make an meticulous analysis of each of the request to which they must adjust Transportes FOR to achieve a successful transformation, firstly we start whit the new logistic process that the company should being to offer, the infrastructure and the information system required for this operation, the rates to be set, the new services indicators and the profile of human resources for each of the new areas and finally is propose a new green model. This design is completely adapt to the initial needs of the company to successfully achieve the transformation to 3PL and fulfil the basic logistic needs of costumers.