Lineamientos para el uso de la hipermedialidad, multimedialidad e interactividad en el ejercicio periodístico digital comunitario para redes sociales (Facebook). Caso de análisis de la Red de Reporteros Comunitarios de Colombia (RRC)

Abstract

This article seeks to propose strategic guidelines for the use of hypermediality, multimediality andinteractivity in community journalism mediated by social networks, specifically Facebook, taking as areference the case of the Colombian Community Reporters Network. Methodologically, three phaseswere carried out that linked the following: analysis of digital resources from the journalistic practice ofthe RRC, use of Fondevila’s measurement scales (2014) to categorize the contents of the platform, adiagnosis of the tools used in the publications and a strategic proposal to improve the use of socialmedia in community media. The findings highlight that community media should enrich and integratevarious resources and genres of journalistic language to enhance their content. Also, they should establisha permanent dialogue with the community, expand the use of links to deepen contents, validate thestandards of online writing, and rely on infographic contents that provide context, as aspects associatedwith the generation of traffic, audience segmentation, enrichment of social dialogue and independencefrom the spheres of State power.