Diseño de una propuesta de un modelo de comunicación interna virtual para Bancolombia y su conectividad con el entorno empresarial

Abstract

This document presents a proposal for a virtual internal communication model, based on the current problems that exist in Bancolombia, compared to the low participation and updating information in the "Corporate Communications" more relevant than each of the employees should know to play in their daily work effectively, this model implies a management and organization of information to be released according to the preferences of each group employees Bancolombia, to improve this situation presents an approach to the possible factors from the technological point of view can help progress in the transition from Web 2.0 technologies into the company and its future trend, based on an analysis of the underlying principles of Web 2.0 technology and its contrast with the traditional structure of the company Bancolombia. The model proposed in this document proposes: a) Steps of diffusion and distribution of content, which includes the distribution and organization of information according to a profile user, b) Formulation of content distribution elements and standards that should govern internal communication plan towards information, framed in the following phases of the communication plan: c) a first phase in which is to ensure the commitment of leaders, presenting the proposed directors and management levels, emphasizing the importance of maintaining communications staff from different areas of the organization using different tools such as: Web 2.0, RSS and Networking, d) the second phase is to engage employees to possess the knowledge about each of the content published on the corporate site and finally Bancolombia is the third stage in which states the commitment of individual employees Bank. The formulations of a new communication model in a transverse impact the organization and all its branches by means of conventional internal communication.