Ventajas percibidas y factores influyentes de la implementación del comercio electrónico en empresas colombianas

Vista sencilla de ítem
dc.audienceComunidad Universidad de Medellínspa
dc.contributor.authorCorrales-Liévano, Juan David
dc.contributor.authorCamargo Mayorga, David Andrés
dc.coverage.spatialLat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degreesLong: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees
dc.date.accessioned2025-09-15T15:33:37Z
dc.date.available2025-09-15T15:33:37Z
dc.date.issued2024-10-11
dc.descriptionEl objetivo del presente artículo es explorar la relación existente entre las ventajas percibidas y los factores influyentes de la implementación del comercio electrónico (EC). Para tal propósito se trabajó con una muestra de 68 empresas de Colombia que hacen EC. A estas se les aplicó un cuestionario en línea con veinte ítems que fueron agrupados en dos constructos: factores influyentes y ventajas percibidas. El análisis de los datos se hizo mediante la modelación de ecuaciones estructurales con el uso del método de mínimos cuadrados parciales (PLS-SEM), con la cual se comprobó la hipótesis de que los factores influyentes para la decisión de implementar EC están relacionados de forma directa con las ventajas percibidas. Además, se probó que los dos constructos son consistentes con la teoría y con las mediciones del modelo estructural. Los hallazgos obtenidos sirven para robustecer el acervo teórico de la investigación sobre EC, y tienen implicaciones en el campo empresarial.spa
dc.descriptionThe objective of this article is to explore the relationship between the perceived advantages and the influencing factors of the implementation of electronic commerce (EC). For this purpose, we worked with a sample of 68 Colombian companies that do EC. An online questionnaire was applied to these with twenty items that were grouped into two constructs: influential factors and perceived advantages. The data analysis was done through structural equation modeling using the partial least squares method (PLS-SEM), with which the hypothesis was tested that the influential factors for the decision to implement EC are directly related to the perceived advantages. Furthermore, it was proven that the two constructs are consistent with the theory and with the measurements of the structural model. The findings obtained serve to strengthen the theoretical heritage of research on EC, and have implications in the business field.eng
dc.description.abstractO objetivo deste artigo é explorar a relação entre as vantagens percebidas e os fatores que influenciam a implementação do comércio eletrônico (CE). Para tanto, trabalhamos com uma amostra de 68 empresas colombianas que praticam CE. A estes foi aplicado um questionário online com vinte itens que foram agrupados em dois construtos: fatores influentes e vantagens percebidas. A análise dos dados foi feita por meio de modelagem de equações estruturais com utilização do método dos mínimos quadrados parciais (PLS-SEM), com o qual foi testada a hipótese de que os fatores influentes para a decisão de implementação do CE estão diretamente relacionados com as vantagens percebidas. Além disso, comprovou-se que os dois construtos são consistentes com a teoria e com as medidas do modelo estrutural. Os resultados obtidos servem para fortalecer o patrimônio teórico da pesquisa em EC e têm implicações no campo empresarial.por
dc.format.extentp. 1-14spa
dc.format.mediumElectrónicospa
dc.format.mimetypeapplication/pdf
dc.format.mimetypePDF
dc.identifier.doihttps://doi.org/10.22395/seec.v27n63a4672
dc.identifier.eissn2248-4345
dc.identifier.instnameinstname:Universidad de Medellínspa
dc.identifier.issn0120-6346
dc.identifier.reponamereponame:Repositorio Institucional Universidad de Medellínspa
dc.identifier.repourlrepourl:https://repository.udem.edu.co/
dc.identifier.urihttp://hdl.handle.net/11407/9158
dc.language.isospa
dc.publisherUniversidad de Medellínspa
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativasspa
dc.publisher.placeMedellínspa
dc.relation.citationendpage14
dc.relation.citationissue63
dc.relation.citationstartpage1
dc.relation.citationvolume27
dc.relation.haspartSemestre Económico; Vol. 27 Núm. 63 julio-diciembre 2024spa
dc.relation.ispartofseriesSemestre Económico; Vol. 27 No. 63 (2024)spa
dc.relation.referencesAhmad, S., Abu-Bakar, A., Faziharudean, T., y Zaki, K. (2015). An empirical study of factors affecting e-commerce adoption among small- and medium-sized enterprises in a developing country: evidence from Malaysia. Information Technology for Development, 21(4), 555-572. https://doi.org/10.1080/02681102.2014.899961
dc.relation.referencesAkin, M. (2024). Enhancing e-commerce competitiveness: A comprehensive analysis of customer experiences and strategies in the Turkish market. Journal of Open Innovation: Technology, Market, and Complexity, 10(1), 100222. https://doi.org/10.1016/j.joitmc.2024.100222
dc.relation.referencesAljowaidi, M. A. (2015). A study of e-commerce adoption using the TOE framework in saudi retailers: firm motivations, implementation and benefits. [Tesis doctoral, RMIT University]. https://researchrepository.rmit.edu.au/esploro/outputs/doctoral/A-study-of-e-commerce-adoption-using/9921863832301341
dc.relation.referencesArgilés-Bosch, J. M., Garcia-Blandón, J. y Ravenda, D. (2023). Cost behavior in e-commerce firms. Electronic Commerce Research, 23, 2101–2134. https://doi.org/10.1007/s10660-021-09528-2
dc.relation.referencesAsobancaria. (2019). E-Commerce, crecimiento y ecosistema. Semana económica 2019, (1213), 1-12. https://www.asobancaria.com/wp-content/uploads/1213.pdf
dc.relation.referencesBarzola, L., Jara, J., y Aviles, P. (2019). Importancia del marketing digital en el comercio electrónico. E-IDEA Journal of Business Sciences, 1(3), 24-33. https://revista.estudioidea.org/ojs/index.php/eidea/article/view/14
dc.relation.referencesBeck, M., y Behar Villegas, E. (2015). Ecommerce in Colombia: exploding opportunities? Revista Civilizar de Empresa y Economía, 6(11), 9-24. https://vlex.com.co/vid/ecommerce-in-colombia-exploding-651034845
dc.relation.referencesCalle, N. y Camona, J. (2019). Importancia del eCommerce en Colombia para competir en los mercados internacionales. Capital Inteligente, Grupo Bancolombia. https://www.bancolombia.com/empresas/capital-inteligente/tendencias/tendencias-globales/importancia-ecommerce-colombia-comex
dc.relation.referencesCámara Colombiana de Comercio Electrónico. (2023). Informe de Comercio Electrónico en 2022 y perspectivas 2023. Noticias. https://www.ccce.org.co/gestion_gremial/informe-del-comercio-electronico-en-2022-y-perspectivas-2023/
dc.relation.referencesCheah, J-H., Amaro, S., y Roldán, J. (2023). Multigroup analysis of more than two groups in PLS-SEM: a review, illustration, and recommendations. Journal of Business Research, 156, 113539. https://doi.org/10.1016/j.jbusres.2022.113539
dc.relation.referencesCorrales-Liévano, J. D. (2018). Determinantes de crecimiento de las empresas del sector comercial en Colombia al incorporar el uso del comercio electrónico [Tesis doctoral, Universidad Centro Panamericano de Estudios Superiores].
dc.relation.referencesEmon, M., y Nahid, M. H. (2023). Factors affecting sustainable e-commerce adoption: empirical evidence from bangladeshi SMES. Corporate Sustainable Management Journal, 1(1), 32-36. https://doi.org/10.26480/csmj.01.2023.32.36
dc.relation.referencesHair, J., Hult, G., Ringle, C. y Sarstedt, M. (2017). A Primer on Partial Least Square Structural Equation Modeling (PLS-SEM). Estados Unidos, California: Sage. https://eli.johogo.com/Class/CCU/SEM/_A%20Primer%20on%20Partial%20Least%20Squares%20Structural%20Equation%20Modeling_Hair.pdf
dc.relation.referencesHair, J., Howard, M., y Nitzl, C. (2020). Assessing measurement model quality in PLS-SEM using confirmatory composite analysis. Journal of Business Research, 109, 101-110. https://doi.org/10.1016/j.jbusres.2019.11.069
dc.relation.referencesHaryanti, T., y Subriadi, A. P. (2020). Factors and theories for E-commerce adoption: A literature review. International Journal of Electronic Commerce Studies, 11(2), 87-106. https://doi.org/10.7903/ijecs.1910
dc.relation.referencesIdris, A., Edwards, H., y McDonald, S. (2017). E-commerce readiness of SMEs in developing countires: a model-driven systematic literature review.In: UKAIS 2017:22nd Annual Conference, 3­5 Apr 2017, St Catherine’s College, Oxford, UK. http://sure.sunderland.ac.uk/id/eprint/7189
dc.relation.referencesKadam, M. B. (2019). Electronic commerce: a study on benefits and challenges in an emerging economy. International Interdisciplinary Research Journal, 9(2), 149-154. https://www.viirj.org/vol9issue2/26.pdf
dc.relation.referencesLee, C. (2001). An analytical framework for evaluating e‐commerce business models and strategies. Internet Research, 11(4), 349-359. https://doi.org/10.1108/10662240110402803
dc.relation.referencesLi, Y., Zhang, R., y Jiang, D. (2022). Order-Picking Efficiency in E-Commerce Warehouses: A Literature Review. Journal of Theoretical and Applied Electronic Commerce Research, 17(4), 1812-1830. https://doi.org/10.3390/jtaer17040091
dc.relation.referencesMartínez Ávila, M., y Fierro Moreno, E. (2018). Aplicación de la técnica PLS-SEM en la gestión del conocimiento: un enfoque técnico práctico. RIDE. Revista Iberoamericana para la Investigación y el Desarrollo Educativo, 8(16), 130-164. https://doi.org/10.23913/ride.v8i16.336
dc.relation.referencesMircea, E. (2022). Electronic commerce during the global pandemic: strategic analysis over trends, advantages and disadvantages. Journal of Internet and e-Business Studies, 2022, 1-12. https://doi.org/10.5171/2022.185103
dc.relation.referencesPalencia, E. (2017). Estudio de mercado digital. [Proyecto Fin de Carrera, Universidad Carlos III de Madrid]. https://e-archivo.uc3m.es/bitstream/handle/10016/25697/PFC_Edgar_Palencia_Rubio.pdf
dc.relation.referencesParikshith, G., y Natesan, G. (2023). Exploring the benefits of e-commerce applications for efficient online operations. International Journal of Scientific Research in Computer Science, Engineering and Information Technology, 9(2), 158-162. https://doi.org/10.32628/CSEIT2390212
dc.relation.referencesPerdigón Llanes, R., Viltres Sala, H., y Madrigal Leiva, I. R. (2018). Estrategias de comercio electrónico y marketing digital para pequeñas y medianas empresas. Revista Cubana de Ciencias Informáticas, 12(3), 192-208.
dc.relation.referencesPitre Redondo, R. C., Builes Zapata, S. E., y Hernández Palma, H. G. (2021). Impacto del marketing digital a las empresas colombianas emergentes. Revista Universidad y Empresa, 23(40), 1-20. https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.9114
dc.relation.referencesReidl-Martínez, L. M. (2013). Confiabilidad en la medición. Investigación en Educación Médica, 2(6), 107-111. https://doi.org/10.1016/S2007-5057(13)72695-4
dc.relation.referencesSánchez-Torres, J. A., Arroyo-Cañada, F. J., Rojas-Berrio, S. P., Robayo-Pinzón, O. J., y Fontalvo-Cerpa, W. (2019). The colombian electronic consumer: analysis of the leading factors of ecommerce. International Journal of Electronic Marketing and Retailing, 10(3), 283-308. https://doi.org/10.1504/IJEMR.2019.10021475
dc.relation.referencesSánchez-Torres, J. A., Rojas-Berrio, S. P., y Ortiz-Rendón, P. A. (2021). The adoption of E-commerce in SMEs: the colombian case. Journal of Telecommunications and the Digital Economy, 9(3), 110-135. https://doi.org/10.18080/jtde.v9n3.403
dc.relation.referencesTaher, G. (2021). E-Commerce: Advantages and Limitations. International Journal of Academic Research in Accounting Finance and Management Sciences, 11(1), 153-165. https://doi.org/10.6007/IJARAFMS/v11-i1/8987
dc.relation.referencesVenturini, S., y Mehmetoglu, M. (2019). Plssem: a stata package for structural equation modeling with partial least squares. Journal of Statistical Software, 88(8), 1–35. https://doi.org/10.18637/jss.v088.i08
dc.relation.urihttps://revistas.udem.edu.co/index.php/economico/article/view/4672
dc.rights.creativecommonsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0*
dc.sourceSemestre Económico; Vol. 27 No. 63 (2024): (julio-diciembre); 1-14
dc.subjectComercio electrónicospa
dc.subjectEmpresasspa
dc.subjectGestiónspa
dc.subjectClientesspa
dc.subjectTecnologíasspa
dc.subjectElectronic commerceeng
dc.subjectCompanieseng
dc.subjectManagementeng
dc.subjectClientseng
dc.subjectTechnologieseng
dc.subjectE-commercepor
dc.subjectEmpresaspor
dc.subjectGestãopor
dc.subjectClientespor
dc.subjectTecnologiaspor
dc.titleVentajas percibidas y factores influyentes de la implementación del comercio electrónico en empresas colombianasspa
dc.titlePerceived advantages and influential factors of the implementation of e-commerce in colombian companieseng
dc.titleVantagens percebidas e fatores influentes da implementação do e-commerce nas empresas colombianaspor
dc.typeArticle
dc.type.coarhttp://purl.org/coar/resource_type/c_6501
dc.type.driverinfo:eu-repo/semantics/article
dc.type.localArtículo científicospa
dc.type.versioninfo:eu-repo/semantics/publishedVersion

Archivos

Bloque original

Mostrando 1 - 1 de 1
Miniatura
Nombre:
Semestre_Economico_524.pdf
Tamaño:
235.55 KB
Formato:
Adobe Portable Document Format
Descargar

Colecciones

Semestre Económico Vol. 27, Número 63 (2024)