Fandom político: visión desde las neurociencias sociales

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dc.audienceComunidad Universidad de Medellínspa
dc.contributor.authorMendieta Ramírez, Angelica
dc.contributor.authorCalzada Reyes, Ana
dc.coverage.spatialLat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degreesLong: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees
dc.date.accessioned2025-08-26T19:53:35Z
dc.date.available2025-08-26T19:53:35Z
dc.date.issued2025-07-01
dc.descriptionLos avances tecnológicos han democratizado la creación de comunidades afectivas en torno a figuras políticas, partidos o ideologías, mediante dinámicas similares a las de los fandoms culturales tradicionales. Las redes sociales operan como plataformas de cohesión emocional, donde la empatía y el contagio afectivo se consolidan como mecanismos psicológicos clave para la integración grupal y el intercambio simbólico. Este fenómeno, analizado desde las neurociencias sociales, revela cómo los procesos de identificación emocional —como la activación de circuitos cerebrales vinculados a la pertenencia y la lealtad— facilitan la comunicación entre líderes y seguidores. La humanización del político mediante formatos de “influencer” potencia esta conexión, mientras los fans generan contenido que refuerza narrativas compartidas, creando un ecosistema afectivo donde el apoyo trasciende lo racional. La evidencia muestra que el éxito de estos fandoms depende de la sincronización emocional entre sus integrantes: el contagio afectivo y la empatía funcionan como engranajes para la movilización política emocional en la comunicación efectiva entre los integrantes de estas comunidades y los modos de lograrlo.spa
dc.descriptionTechnological advances have democratized the creation of affective communities around political figures, parties, or ideologies, through dynamics similar to traditional cultural fandoms. Social media operate as emotional cohesion platforms. Empathy and affective contagion are consolidated as key psychological mechanisms for group integration and symbolic exchange. This phenomenon, analyzed from a social neuroscience perspective, reveals how emotional identification processes —like brain circuit activation linked to belonging and loyalty—facilitate leader-follower communication. Politicians’ humanization through “influencer” formats strengthens this connection. Fans generate content that reinforces shared narratives, creating an affective ecosystem in which support transcends rationality. Evidence shows that these fandoms’ success depends on members’ emotional synchronization, emotional contagion, and empathy functioning as emotional political mobilization mechanisms in effective communication between members of these communities and how to achieve it.eng
dc.description.abstractOs avanços tecnológicos democratizaram a criação de comunidades afetivas em torno de figuras políticas, partidos ou ideologias, por meio de dinâmicas semelhantes às dos fandoms culturais tradicionais. As redes sociais funcionam como plataformas de coesão emocional, onde a empatía e o contágio afetivo se consolidam como mecanismos psicológicos-chave para a integração grupal e a troca simbólica. Esse fenômeno, analisado a partir das neurociências sociais, revela como os processos de identificação emocional — como a ativação de circuitos cerebrais vinculados à pertença e à lealdade — facilitam a comunicação entre líderes e seguidores. A humanização do político por meio de formatos de "influencer" potencializa essa conexão, enquanto os fãs geram conteúdo que reforça narrativas compartilhadas, criando um ecosistema afetivo onde o apoio transcende o racional. As evidências mostram que o sucesso desses fandoms depende da sincronização emocional entre seus integrantes: o contágio afetivo e a empatía funcionam como engrenagens para a mobilização política emocional e para a comunicação eficaz entre os membros dessas comunidades e os modos de alcançá-la.por
dc.format.extentp. 1-21spa
dc.format.mediumElectrónicospa
dc.format.mimetypeapplication/pdf
dc.format.mimetypePDF
dc.identifier.doihttps://doi.org/10.22395/angr.v24n47a15
dc.identifier.eissn2248-4086
dc.identifier.instnameinstname:Universidad de Medellínspa
dc.identifier.issn1692-2522
dc.identifier.reponamereponame:Repositorio Institucional Universidad de Medellínspa
dc.identifier.repourlrepourl:https://repository.udem.edu.co/
dc.identifier.urihttp://hdl.handle.net/11407/9025
dc.language.isospa
dc.publisherUniversidad de Medellínspa
dc.publisher.facultyFacultad de Comunicaciónspa
dc.publisher.placeMedellínspa
dc.relation.citationendpage21
dc.relation.citationissue47
dc.relation.citationstartpage1
dc.relation.citationvolume24
dc.relation.haspartAnagramas Rumbos y Sentidos de la Comunicación; Vol. 24 Núm. 47 julio-diciembre 2025spa
dc.relation.ispartofseriesAnagramas Rumbos y Sentidos de la Comunicación; Vol. 24 No. 47 (2025)spa
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dc.relation.urihttps://revistas.udem.edu.co/index.php/anagramas/article/view/5038
dc.rights.creativecommonsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0*
dc.sourceAnagramas Rumbos y Sentidos de la Comunicación; Vol. 24 No. 47 (2025): (julio-diciembre); 1-21
dc.subjectFandomsspa
dc.subjectPolíticaspa
dc.subjectEmpatíaspa
dc.subjectContagio emocionalspa
dc.subjectFandomspor
dc.subjectPolíticapor
dc.subjectEmpatiapor
dc.subjectContágio emocionalpor
dc.subjectFandomseng
dc.subjectPoliticseng
dc.subjectEmpathyeng
dc.subjectEmotional contagioneng
dc.titleFandom político: visión desde las neurociencias socialesspa
dc.titlePolitical Fandom: A Social Neuroscience Perspectiveeng
dc.titleFandom político: uma visão a partir das neurociências sociaispor
dc.typeArticle
dc.type.coarhttp://purl.org/coar/resource_type/c_6501
dc.type.driverinfo:eu-repo/semantics/article
dc.type.localArtículo científicospa
dc.type.versioninfo:eu-repo/semantics/publishedVersion

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Anagramas: Rumbos y Sentidos de la Comunicación Vol. 24, núm. 47 (2025)