Building Multi-Sector Partnerships for Progress with Strategic, Participatory Communication: A Case Study from Colombia
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Universidad de Medellín
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This study focuses on the use of strategic, participatory communication to buildmulti-sector partnerships. A multidisciplinary literature informs the dimensions ofpartnership formation and development. A case study from Colombia describesthe role of strategic, participatory communication in facilitating multi-sectorpartnerships. Results indicate that partnerships require a clear expression ofcollective commitment; avoidance of dominance by partners; agreement onshared goals and key messages; and a transparent, inclusive and protracteddialogic process to achieve synergy
This study focuses on the use of strategic, participatory communication to buildmulti-sector partnerships. A multidisciplinary literature informs the dimensions ofpartnership formation and development. A case study from Colombia describesthe role of strategic, participatory communication in facilitating multi-sectorpartnerships. Results indicate that partnerships require a clear expression ofcollective commitment; avoidance of dominance by partners; agreement onshared goals and key messages; and a transparent, inclusive and protracteddialogic process to achieve synergy
This study focuses on the use of strategic, participatory communication to buildmulti-sector partnerships. A multidisciplinary literature informs the dimensions ofpartnership formation and development. A case study from Colombia describesthe role of strategic, participatory communication in facilitating multi-sectorpartnerships. Results indicate that partnerships require a clear expression ofcollective commitment; avoidance of dominance by partners; agreement onshared goals and key messages; and a transparent, inclusive and protracteddialogic process to achieve synergy
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Strategic communications, participatory communication, multi-sector partnerships, Strategic communications, participatory communication, multi-sector partnerships
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