Building Multi-Sector Partnerships for Progress with Strategic, Participatory Communication: A Case Study from Colombia

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dc.contributor.authorMolleda, Juan Carlos
dc.contributor.authorMartinez, Belio A
dc.contributor.authorSuarez, Ana Maria
dc.date.accessioned2014-10-22T23:28:58Z
dc.date.accessioned2014-12-05T21:45:53Z
dc.date.available2014-10-22T23:28:58Z
dc.date.available2014-12-05T21:45:53Z
dc.date.issued2008-06-30
dc.descriptionThis study focuses on the use of strategic, participatory communication to buildmulti-sector partnerships. A multidisciplinary literature informs the dimensions ofpartnership formation and development. A case study from Colombia describesthe role of strategic, participatory communication in facilitating multi-sectorpartnerships. Results indicate that partnerships require a clear expression ofcollective commitment; avoidance of dominance by partners; agreement onshared goals and key messages; and a transparent, inclusive and protracteddialogic process to achieve synergyspa
dc.descriptionThis study focuses on the use of strategic, participatory communication to buildmulti-sector partnerships. A multidisciplinary literature informs the dimensions ofpartnership formation and development. A case study from Colombia describesthe role of strategic, participatory communication in facilitating multi-sectorpartnerships. Results indicate that partnerships require a clear expression ofcollective commitment; avoidance of dominance by partners; agreement onshared goals and key messages; and a transparent, inclusive and protracteddialogic process to achieve synergyspa
dc.format.mimetypeapplication/pdf
dc.identifierhttp://revistas.udem.edu.co/index.php/anagramas/article/view/711spa
dc.identifier.urihttps://hdl.handle.net/11407/482
dc.language.isospa
dc.publisherUniversidad de Medellínspa
dc.relationhttp://revistas.udem.edu.co/index.php/anagramas/article/view/711/652
dc.rightsCopyright (c) 2014 Anagramasspa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/
dc.sourceAnagramas; Vol. 6, núm. 12 (2008); 105-125spa
dc.source2248-4086spa
dc.source1692-2522spa
dc.subjectStrategic communicationsspa
dc.subjectparticipatory communicationspa
dc.subjectmulti-sector partnershipsspa
dc.subjectStrategic communicationsspa
dc.subjectparticipatory communicationspa
dc.subjectmulti-sector partnershipsspa
dc.titleBuilding Multi-Sector Partnerships for Progress with Strategic, Participatory Communication: A Case Study from Colombiaspa
dc.titleBuilding Multi-Sector Partnerships for Progress with Strategic, Participatory Communication: A Case Study from Colombiaspa
dc.typeArticle
dc.type.driverinfo:eu-repo/semantics/article
dc.type.versioninfo:eu-repo/semantics/publishedVersion

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Anagramas: Rumbos y Sentidos de la Comunicación Vol. 06, núm. 12 (2008)